Hunghee Energy Labels

As part of East West Label Co., I was commissioned by a startup food business specializing in ghee (Indian clarified butter) to create labels for a new line of products. This Utah-based Hunghee Energy Co. had many tiny details that needed to be respected, particularly regarding food safety regulations and the unique, flat-faced shape of their jar (vs. a simpler round surface). However, thanks to my careful measurements, clever workarounds, and clear communication, I created a line of labels that fit preexisting brand marketing while still evolving the product line’s aesthetics. 

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All artwork was done using Adobe Illustrator.